How Do You "Get the Word Out" to Your Target Market?

Hello, Magnificent Coaches!

Welcome to February. I certainly hope this second month of
the year finds you feeling wonderful, and focused on growing
your coaching practice.

This first K-Cast for the month brings Nanci Biddle
back as my guest interviewer. Her first K-Cast with me was
published back in October of last year - Halloween day, to be
exact. You can find that October, 2008 K-Cast in the Archive for
that month.

You many remember Nanci is known as "The Boundary Queen,"
and she coaches women who find themselves pulled in too many
directions. Her Web site is www.yourcoachingpartner.com.

In the current K-Cast, Nanci presents me with the following
questions - all of which are extremely valuable to coaches who are
looking for innovative ways to reach their niche market.

1. What would be other great ways to get the word out besides
doing a free teleclass?

2. I want to do group coaching for caregivers, where would I
find them and how would I create an interest?

3. What ideas do you have for creating a workbook (funbook) for
the group?

4. How many group coaching teleclasses would be most helpful?

5. Is this group coaching or a program if I'm implementing a
workbook?

I hope you enjoy this newest K-Cast interview, and that you can
take a moment to post a comment for us.

Remember to click on the TITLE BAR to stream the audio, or
"Right Click" to download it to your computer!

Love and Great Joy,

Karen

P. S. If you're interested in participating in a K-Cast
recording session, please send an email to Kim Stacey,
my VA, at: assistant@karencappello.com.
I guarantee that it's lots of fun!

www.karencappello.com
info@karencappello.com

Researching Your Niche Market

Hello Magnificent Coaches,

Welcome! October has been the month for discussing niches. In the last K-cast, we
looked at niches in general and how to decide on, and refine your niche.

This week takes the focus on niches even further.

I'm joined by Nanci Biddle, who calls herself "The Boundary Queen." Her Web site is www.yourcoachingpartner.com. Nanci works with women and her tagline is "taking care of you while you take care of business."

Today she is exploring how a coach can effectively research a new niche market, and connect with prospective clients in this new area. Nanci describes her new niche market as "Baby Boomers taking care of mom or dad."

Her questions for me include:

1. What is the best resource to find women who are taking care of their parents?

2. What is the best way to find out what their needs are?

3. If I created a survey, what are some great questions to ask?

4. Where else could I display the survey besides on my website?

5. How can I offer the most value and what price would be appropriate?


I think you'll find this K-Cast especially useful in finding the right focus for your coaching practice. If you're exploring new niche possibilities and wondering just how to find, and take advantage of, the resources and tools available to you, take a listen.

Click on the title bar to listen to the streaming audio, or right-click to save it to your computer for later listening.

Enjoy!

Love and Great Joy,

Karen

P.S. We're always on the 'lookout' for K-Cast participants! If you're interested in joining me in the fun, send an email today, at: assistant@karencappello.com.

P.P.S Are you a new coach facing the challenges of getting your practice off the ground? Let it be an easy and joyful process. Take advantage of my complimentary e-course now:
"7 Steps to Your Successful Coaching Practice"

karen@karencappello.com
www.karencappello.com