Friday, October 31, 2008

Researching Your Niche Market

Hello Magnificent Coaches,

Welcome! October has been the month for discussing niches. In the last K-cast, we
looked at niches in general and how to decide on, and refine your niche.

This week takes the focus on niches even further.

I'm joined by Nanci Biddle, who calls herself "The Boundary Queen." Her Web site is www.yourcoachingpartner.com. Nanci works with women and her tagline is "taking care of you while you take care of business."

Today she is exploring how a coach can effectively research a new niche market, and connect with prospective clients in this new area. Nanci describes her new niche market as "Baby Boomers taking care of mom or dad."

Her questions for me include:

1. What is the best resource to find women who are taking care of their parents?

2. What is the best way to find out what their needs are?

3. If I created a survey, what are some great questions to ask?

4. Where else could I display the survey besides on my website?

5. How can I offer the most value and what price would be appropriate?


I think you'll find this K-Cast especially useful in finding the right focus for your coaching practice. If you're exploring new niche possibilities and wondering just how to find, and take advantage of, the resources and tools available to you, take a listen.

Click on the title bar to listen to the streaming audio, or right-click to save it to your computer for later listening.

Enjoy!

Love and Great Joy,

Karen

P.S. We're always on the 'lookout' for K-Cast participants! If you're interested in joining me in the fun, send an email today, at: assistant@karencappello.com.

P.P.S Are you a new coach facing the challenges of getting your practice off the ground? Let it be an easy and joyful process. Take advantage of my complimentary e-course now:
"7 Steps to Your Successful Coaching Practice"

karen@karencappello.com
www.karencappello.com

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1 Comments:

At 9:24 PM, Anonymous Nanci Biddle said...

Karen,
Thank you for this wonderful opportunity to interview you and receive insightful suggestions, resources and feedback. I appreciate your openness and sharing your experiences. It is always a pleasure and inspiration to talk with you.

With gratitude,
Nanci

 

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