Friday, October 17, 2008

Exploring Niches

Hello Magnificent Coaches

The newest K-Cast is here and this time I'm joined by Beth Morton, a Life Transition Coach. Beth supports people as they go through a bit of identity crisis and face challenging life milestones such as going to college, newlywed, new parents, and so on. More about Beth and her practice can be found at her website

My conversation with Beth revolves around the subject of coaching niches - how to pick one and how to make that niche profitable for you.

The questions Beth asks are ones I hear quite often from new coaches. Here's just a taste of what we discussed:

  1. Why should a coach choose a niche?
  2. What's a good way to narrow down a niche?
  3. How can you declare yourself an expert if you're just starting out?
  4. Once you declare a specialty, how can you still keep yourself open to coaching those that fall outside your niche?
Thank you Beth for the wonderful conversation. I know that this subject will be very helpful for new coaches and those coaches seeking more clarity on defining there niche.

Remember to click on the Title Bar for this week's K-cast to activate the streaming audio, or 'right-click' to download it to your computer.


Love and Great Joy,


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