Wednesday, September 16, 2009

How to Easily Generate Recurring Income

Please click on the headline/link above to listen to the audio, or “right click” to download the file to your computer! Thank you!

NOTE! This is a longer-than-normal K-Cast, running about twice the usual length.

Hello, Magnificent Coaches,

This month's K-Cast finds me in a conversation about making the shift from group coaching into a continuity program.

I'm joined in this dialog by Stephany Burrowes, of Sensational Wisdom. She is a coach who, as many of us, is 'on a mission;' in her case "to live in the Heart of Beauty while facilitating the emergence and flowering of each person’s exquisite perfection which already exists within every one of us." What a beautiful expression of her chosen life path!

Her coaching practice focuses on working with creatives: artists, writers, and performers. You can read more in the pages of her Web site: www.sensationalwisdom.com.

We start with the basics, but move on rapidly from there. Initially, Stephany asks me:
  • What is a continuity group?
  • Who is it for?
  • What are the ideal minimum and maximum numbers for the group?
  • Should you have more than one group?
  • How often do you meet?
  • Should it be Content or Theme driven?
  • What do you charge?
Other questions she and I discuss are:
  • Why do a continuity group?
  • Does it work if you do not have a clear niche?
  • How does it combine with individual coaching?
  • What are the benefits for the clients, and the coach?
We also delve into continuity group marketing, and member retention. Part of retention is creating significant value above and beyond the actual phone sessions - but what should you offer? That is the question! Stephany and I explore the possibilities.

There's so much more to this K-Cast than I can share here. I suggest you click on the title bar above and listen in. We discuss many of the technical issues in putting together, and running a successful continuity program. If you've been considering adding one to your coaching practice, this is a great place to start.

Until next time, I wish you ease, and joy!

Love and Great Joy,

Karen
www.karencappello.com
www.upgradeyourbusinessnow.com


P.S. If you'd like to see the landing page for my continuity program, the eCommunity Mentor Coaching Club, go to: http://mentorcoachingclub.com/. It may spark some ideas!

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Thursday, February 05, 2009

How Do You "Get the Word Out" to Your Target Market?

Hello, Magnificent Coaches!

Welcome to February. I certainly hope this second month of
the year finds you feeling wonderful, and focused on growing
your coaching practice.

This first K-Cast for the month brings Nanci Biddle
back as my guest interviewer. Her first K-Cast with me was
published back in October of last year - Halloween day, to be
exact. You can find that October, 2008 K-Cast in the Archive for
that month.

You many remember Nanci is known as "The Boundary Queen,"
and she coaches women who find themselves pulled in too many
directions. Her Web site is www.yourcoachingpartner.com.

In the current K-Cast, Nanci presents me with the following
questions - all of which are extremely valuable to coaches who are
looking for innovative ways to reach their niche market.

1. What would be other great ways to get the word out besides
doing a free teleclass?

2. I want to do group coaching for caregivers, where would I
find them and how would I create an interest?

3. What ideas do you have for creating a workbook (funbook) for
the group?

4. How many group coaching teleclasses would be most helpful?

5. Is this group coaching or a program if I'm implementing a
workbook?

I hope you enjoy this newest K-Cast interview, and that you can
take a moment to post a comment for us.

Remember to click on the TITLE BAR to stream the audio, or
"Right Click" to download it to your computer!

Love and Great Joy,

Karen

P. S. If you're interested in participating in a K-Cast
recording session, please send an email to Kim Stacey,
my VA, at: assistant@karencappello.com.
I guarantee that it's lots of fun!

www.karencappello.com
info@karencappello.com

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