Using Speaking Engagements in Practice Development

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Hello Magnificent Coaches!

You probably already know that speaking engagements are a very easy
way to get in front of your choice clients and promote coaching,
your services and products.

In fact, I am giving a presentation on this at the Resource
Realizations Conference this weekend in Flagstaff, Arizona. As I
have gone about preparing for this presentation, I was inspired to
remind you of the value of speaking engagements to your practice
development.

I wanted to find out just how lucrative some of my speaking
engagements have been, so I looked at one presentation that I had
done two years ago at Canyon Ranch here in Tucson. And at that
time, I had no products to promote, only my coaching services. On
top of that, we were not allowed to 'market' our services as a

guest lecturer.

Well, that particular night, I did a presentation on Empowering
Communication. In fact, it is the same presentation that is part
of the Speeches To Go information product coming out next month.
After I gave the presentation, I had two people approach me and ask
me about coaching services. One was a man in his 30's who was very
successful in IT sales and was ready to settle down. He wanted to
know if I could coach him on finding a relationship that would lead
to marriage. The other person was a former doctor's wife who was
looking for a new career.

I am happy to say that both of these individuals became clients.
The IT salesperson got married last month and the woman is planning
on going back to school soon to pursue her new career.

I am also happy to say that when I looked back at my accounts, that
one presentation generated over $10,000 in coaching fees. And that
was without any products and without the ability to market.

Because I have been thinking about this topic, I have asked Kim to
upload an audio from the Be Inspiring Now teleseminar that I held
last year to our audio blog. Some of you may have even attended
that one. I'd like you to have a listen and refresh your knowledge.
And if you did not hear it the first time, I think you will really enjoy
the information.

And let me know what you may be inspired to do.
Just send an email to karen@karencappello.com. I'd love to
know how you are using speaking engagements in your practice
development.

Thanks for all you are and all you do for the world. It is always a
privilege to be with you on this journey, and I am grateful for
each coach that goes out into the world and brings a little bit
more light.

Love and Great Joy,

Karen

If you'd like to interview me on a topic of your choice, please send an email to assistant@karencappello.com. Kim Stacey will gladly set a date and time for us!

www.karencappello.com